Pogo Energy

In 2002, Texas implemented a deregulated energy market, which allows consumers to choose their own electricity provider. This competition among providers results in lower energy prices and improved customer service for consumers. However, many Texans may not be aware of the benefits of deregulation.

The deregulated market operates by giving consumers the freedom to select their preferred electricity provider, rather than being confined to a single utility company. Providers must strive to attract customers by offering competitive prices and plans. This competition encourages innovation and improvement within the industry, resulting in improved service and lower costs for consumers.

Consumers can take advantage of this competition by comparing plans and rates from different providers to find the best option for them. They also have the option to switch providers or plans if a more favorable option becomes available. However, the vast number of energy companies and plans in Texas can make it challenging to find the best option. To simplify this process, tools such as SlashPlan are available. They compare live rates from energy companies and display them in a single dashboard, including the final price for each plan and any hidden fees, to provide an apples-to-apples comparison. By using such tools, consumers can confidently choose the best energy rate available to them.