Viridian Energy

In 2002, Texas transitioned to a deregulated energy market, which has granted consumers the ability to choose their electricity provider. This has led to increased competition among providers, resulting in lower energy prices and improved customer service. However, despite this, many residents of Texas remain unaware of the benefits of deregulation.

The deregulated market operates by allowing consumers to select their preferred electricity provider, rather than being restricted to the utility company that services their area. This creates competition among providers, who must offer competitive rates and plans to attract customers. This competition encourages innovation and improvement in the industry, resulting in improved service and lower costs for consumers.

Consumers can take advantage of this competition by comparing rates and plans from different providers to find the best option for their needs. They also have the option to switch providers or plans if a better option becomes available.

However, the vast number of energy companies and plans in Texas can make it difficult for consumers to find the best option for them. To mitigate this, tools such as SlashPlan are available which simplify the process by comparing live rates from energy companies and displaying them in a single dashboard. It also calculates the final price for each plan, including any hidden fees, to provide a true apples-to-apples comparison. By using such tools, consumers can confidently make an informed decision when choosing their energy provider.